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Avatar Coffee Roasters
Renewing rituals to uplift communities locally and at origin
research / brand strategy / identity / logo design / iconography / print and packaging
Hacea Coffee Source
Redefining the role of coffee importers in the global community
research / brand strategy / identity / logo design / print, packaging, and digital
AVATAR COFFEE package design
In 2019, Avatar Coffee Roasters set out to carve their niche in the premium specialty coffee market. Unlike brands that cater to like-minded audiences, Avatar Coffee embraced a more inclusive ethos—eschewing like-minds for all minds. With roots in both India and Brazil, yet firmly grounded in Southern California, Avatar Coffee Roasters’ cultural influence and diverse team became integral to their identity.
But, despite their background, they struggled to establish a cohesive long-term vision. Leadership’s lack of clarity led to incoherent branding, haphazard category assimilation, and low-quality creative execution, resulting in two years of declining sales. Recognizing these challenges, I stepped in to help redefine their path forward with the goal of turning their fragmented identity into a unified brand capable of driving both consumer engagement and business growth.
Packaging became a key focal point.
Graphic Design, Packaging, Branding
Potluck
Branding a cooperative to transform an industry
research / business model / brand strategy / identity / logo design / digital
Avatar Coffee Roasters
Renewing rituals to uplift communities locally and at origin
research / brand strategy / identity / logo design / iconography / print and packaging
COMPA
Transforming supply chains, economies, and environment through innovative models of collective impact
research / systems and futures thinking / business model / brand strategy / brand identity / applications