Playstead is purpose-driven and dials in brand design and strategy for progressive specialty coffee companies.

Hacea Coffee Source
Redefining the role of coffee importers in a global community
brand design / branding and identity / research / brand strategy / brand language / package design / print / digital / logo design
Avatar Coffee Roasters
Renewing rituals to uplift communities locally and at origin
rebrand / research / brand strategy / brand language / branding and identity / package design / logo design
In Progress
Coffee Pour Favor
Emphasizing interconnectedness and identity for an equitable future
branding and identity / package design / logo design
Blk City Coffee Roasters
Creating a brand that honors specialty coffee's heritage
rebrand / research / logo design
Building deep connections between brands and their communities for social and environmental justice
brand design / research / brand strategy / brand language / branding and identity / print / logo design
Endangered Species: The True Cost of Commodity Coffee
Inviting critical discourse for actionable solutions to coffee's extinction
curatorial / poster design / research / infographic / acrylic painting
A History of Greek Art
Improved learning outcomes through revitalized content for increased accessibility
book design / research / visual identity / logo design / layout / typesetting
You Say Potato. I Say Art.
Communicating for diversity and inclusion
print / illustration / research / OOH design / billboard design / poster design
Commission for California State University Channel Islands' annual student art show
All Dried Up: Coffee is Volatile
Embedding value through supply chain transparency
From the solo exhibition, "Endangered Species: The True Costs of Commodity Coffee"
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